I’m a UK-based Strategic Brand Designer, here to help purpose-driven businesses create brands that break hearts. I don’t believe in blending in. The strongest brands stand out by embracing what makes them different—by being bold, unapologetic, and authentic.
I work with ambitious businesses that want to redefine their industry and make an emotional impact that lasts. I’m not just designing logos. I’m building iconic, minimalist brand systems that resonate deeply. I fuse the precision of brand architecture with the creativity of storytelling, so that your brand doesn’t just get noticed—it connects. Each part of your brand aligns with your purpose and values, so it’s felt, not just seen.
That’s how you build trust and create lasting loyalty. Whether you’re a startup looking to make waves or an established brand seeking a fresh perspective, I’ll help you own your uniqueness and turn it into your greatest asset. My approach is holistic, strategic, and intuitive.
I help you define your ‘why’, build a brand that leads, and create a story that sticks. Everything I do is about clarity, cohesion, and delivering results—because great brands don’t just look good, they do good, for good. Let’s create a brand that’s unforgettable. One that sparks emotion, builds loyalty, and connects with your audience on a deeper level. A brand that reflects who you are, what you stand for, and where you’re going.
Over the years, I've been honoured to receive multiple nominations and awards that reflect my commitment to pushing boundaries and crafting impactful designs. These recognitions, spanning categories from UI to branding, include prestigious honours such as:
CreativePool 2024 Branding (Individual) for Believe Digital
Red Dot Design Award for Airpen in the Design Concept category
iF Design Award 2020 for Aalto in Professional Concepts | Product Concepts
iF Design Award 2018 for Tapp in Professional Concepts | Product Concepts
iF Design Award 2017 for Audiopack in Professional Concepts | User Interface Concepts"
I believe the essence of a great brand lies in its purpose. I focus on essential questions: Why do you exist? What makes you unique? By exploring these aspects, I help clients uncover their identity, paving the way for brands that truly resonate.
Through interactive brand strategy workshops, we collaborate to define your unique selling proposition (USP), craft compelling brand statements, and create authentic names and taglines that reflect your vision and values. Whether revitalising a legacy brand or launching a disruptive startup, I blend creativity with strategic clarity to build bold, purposeful brand systems—where every visual and message plays a distinct role in telling your story. Let’s work together to create a brand that embodies your values and inspires trust.
I've collaborated with a variety of brands, including Paddington Bear, Novartis, the Royal Navy, Adidas, Snapchat, and Mars Wrigley. At Epoch, I worked on projects for Unilever, Coca-Cola, and Carlsberg. Recently, I’ve focused on digital marketing and tech companies in Bristol, such as Believe Digital and Noughts and Ones. My goal is to help brands articulate their unique value, leading to positive feedback and repeat business.I’m passionate about working with companies in prop tech, Web 3, AI, and digital assets—any brand that aims to make a difference. Together, we can create compelling identities that drive profitability and stand out in a competitive landscape.
In my web design approach, I see each project as an extension of the brand identity we've crafted together. I specialise in creating cohesive visual systems that reflect the essence of the brand while ensuring a user-friendly experience. Using tools like Figma and Webflow, I develop intuitive interfaces that integrate SEO best practices, responsive designs, and robust component libraries. This holistic approach enhances user experience and increases the likelihood of converting visitors into loyal clients. By aligning every aspect of web design with your brand’s core values, I help businesses create an online presence that truly stands out and resonates with their audience.
