I help industry-defining brands craft bold, strategic identities that challenge norms, reshape industries, and create brands people love.
The strongest brands don’t just look good—they stand for something. They shift behaviours, spark movements, and build deep emotional connections. Those are the brands worth creating.
I partner with businesses pushing boundaries—innovators in sustainability, wellness, mobility, food, and tech—helping them turn their uniqueness into their greatest asset.
Through strategy, storytelling, and design, I build brands that are felt, not just seen. Because branding isn’t just about aesthetics—it’s about meaning, trust, and impact.
I fuse brand architecture and storytelling to create iconic, minimalist brand systems that cut through the noise, inspire loyalty, and stand the test of time.
👉 Let’s build a brand people believe in, follow, and love.
Over the years, I've been honoured to receive multiple nominations and awards that reflect my commitment to pushing boundaries and crafting impactful designs. These recognitions, spanning categories from UI to branding, include prestigious honours such as:
CreativePool 2024 Branding (Individual) for Believe Digital
Red Dot Design Award for Airpen in the Design Concept category
iF Design Award 2020 for Aalto in Professional Concepts | Product Concepts
iF Design Award 2018 for Tapp in Professional Concepts | Product Concepts
iF Design Award 2017 for Audiopack in Professional Concepts | User Interface Concepts"
I believe the essence of a great brand lies in its purpose. I focus on essential questions: Why do you exist? What makes you unique? By exploring these aspects, I help clients uncover their identity, paving the way for brands that truly resonate.
Through interactive brand strategy workshops, we collaborate to define your unique selling proposition (USP), craft compelling brand statements, and create authentic names and taglines that reflect your vision and values. Whether revitalising a legacy brand or launching a disruptive startup, I blend creativity with strategic clarity to build bold, purposeful brand systems—where every visual and message plays a distinct role in telling your story. Let’s work together to create a brand that embodies your values and inspires trust.
I've collaborated with a variety of brands, including Paddington Bear, Novartis, the Royal Navy, Adidas, Snapchat, and Mars Wrigley. At Epoch, I worked on projects for Unilever, Coca-Cola, and Carlsberg. Recently, I’ve focused on digital marketing and tech companies in Bristol, such as Believe Digital and Noughts and Ones. My goal is to help brands articulate their unique value, leading to positive feedback and repeat business.I’m passionate about working with companies in prop tech, Web 3, AI, and digital assets—any brand that aims to make a difference. Together, we can create compelling identities that drive profitability and stand out in a competitive landscape.
In my web design approach, I see each project as an extension of the brand identity we've crafted together. I specialise in creating cohesive visual systems that reflect the essence of the brand while ensuring a user-friendly experience. Using tools like Figma and Webflow, I develop intuitive interfaces that integrate SEO best practices, responsive designs, and robust component libraries. This holistic approach enhances user experience and increases the likelihood of converting visitors into loyal clients. By aligning every aspect of web design with your brand’s core values, I help businesses create an online presence that truly stands out and resonates with their audience.