HUE is a strategic product design agency based in London focused on creating Holistic User Experiences for physical and digital products. They are a knit of talented nerds who live and breathe design. Bundling creativity to craft impactful tech solutions that bring change and challenge the ordinary. We created a brand that conveys the emotion of a positive and happy surprise as their clients expectations are always exceeded. The statement ‘We shape emotion through design’ is visually and verbally articulated throughout the brand messaging. Website: https://huedesign.com/